Insights

A growing number of visitors expect websites to respect their visual preferences, and offering a dark mode toggle has shifted from a novelty into a baseline…

The Project Astromech workshop in Princeton, Illinois has become a small pilgrimage site for Star Wars makers, but the techniques refined there translate…

A website footer is easy to overlook because it appears after the main content. Yet visitors often use it when they are ready to take a practical next step:…

A website should work for as many people as possible, including visitors who use screen readers, keyboard navigation, magnification, captions or voice control.…

A small business website should do more than look polished. It should show whether people are finding the business, which pages they trust, and what prompts…

Customer reviews can be one of the strongest trust signals on a small business website. They give visitors evidence that real people have paid for your…

A sitemap gives search engines a clear map of the pages on your website. It can help Google and Bing discover important URLs, understand how your content is…

When a customer hears about your business for the first time, the very next thing they usually do is pull out their phone and type your name into a browser.…

A favicon is the small browser icon associated with a website, appearing beside a page title in a browser tab, bookmark list, browsing history and sometimes a…

A life-size, radio-controlled droid like the R2-D2 replica documented in Project Astromech is part sculpture, part remote-control car and part small robot. The…